Personalization and segmentation in real-time
Generate landing pages directly related to search terms, referring sites, or referring marketing campaigns.
You acquired your prospects the right way. You've spent your money doing the right things. You have driven your customers to your website following industry best practices. Your landing pages are set up. Now what?
How are you going to persuade your customers to stay, to buy, and to become a loyal customer? What will stop them from abandoning their shopping cart, bouncing off, and returning to their search results?
Sitebrand's dynamic landing page channel will stop them and will persuade them. It generates landing pages directly related to search terms, referring sites, or referring marketing campaigns such as blogs, email, video, or banners. Combined with known visitor attributes and behaviors, the right landing page appears - for exactly the right visitorevery time.
Here are some compelling metrics from Marketing Sherpa about landing pages for 2008:
- 48% can't do any A/B testing
- 44% can't measure landing page test results
- 40% only test at launch and never revisit it
The above statistics from Marketing Sherpa emphasize the power of Sitebrand's landing page product. Just look at the benefits.
- augments your search engine marketing investment by targeting dynamic personalized creative messaging on the landing pages based upon segmentation data
- accomplishes your A/B split testing versus a control group by simply attaching alternate creatives
- integrates Sitebrand once, then builds and deploys as many landing pages as you like without having to involve IT every time
- uses personalized URLs for direct mail or email campaigns and drives them to the same landing page using the targeted creatives attached to a personalized web link
- provides out-of-the-box reports against the only metric that mattersconversion.
Now you know what to do. Invest your money in Sitebrand's dynamic landing page product. You'll have spent your money doing the right thing.
Sitebrand is the thought leader & visionary in messaging & conversion optimization.
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